Preserve Beauty is built on a simple but powerful belief —

Everyone deserves to feel confident and radiant, inside and out. Our mission is to redefine beauty by celebrating authenticity, inclusivity, and empowerment. With a wide range of premium products, our goal is to bring the joy of beauty directly to you, creating a seamless shopping experience from the comfort of your home.

Preserve Beauty was inspired by the unsung heroes of every household. We understand the lives of busy parents and professionals who juggle demanding schedules and precious family time. That’s why we created a one-stop shop, offering thoughtfully crafted products designed to fit effortlessly into your lifestyle, so you can look and feel your best without compromise.

Behind Preserve Beauty is our founder, a 50-year-old entrepreneur and proud Georgia resident. With 12 years of military service overseas and a recent leap back into education, earning her high school diploma and certificates in IT Networking and Logistics Supply Management, she embodies determination and resilience. Her passion lies in helping others believe in second chances and realize their potential, no matter their starting point.

At Preserve Beauty, every product reflects our commitment to quality, convenience, and individuality. We aim to empower you to express yourself fearlessly and live life beautifully, on your terms. Because we believe that beauty has no boundaries, and everyone deserves to feel extraordinary.

Join us as we redefine beauty standards with inclusivity and authenticity at heart. Follow us on Instagram, Facebook, and TikTok to stay inspired, connect with our community, and explore more about who we are.

Welcome to Preserve Beauty. Where confidence begins, and beauty has no limits.

Meet the Founder - Ashanti Jones-Howell

CEO/Founder of Preserve Beauty LLC

I’m Ashanti Jones-Howell, the proud founder and CEO of Preserve Beauty. I started this brand with a simple yet powerful mission—to give people the confidence to feel truly beautiful, inside and out.

To me, confidence isn’t just about looking good; it’s about believing in yourself and stepping boldly into the life you deserve. My goal is to create premium beauty products that empower you to do just that. 

Preserve Beauty is about inclusivity, authenticity, and celebrating individuality. Whether it’s our luxurious lip glosses that help you shine or our carefully crafted hair care essentials that make every day feel like a good hair day, each product is thoughtfully designed to inspire confidence and a sense of empowerment. I believe that true beauty knows no boundaries, and I’m here to help you express yourself fearlessly.

At its core, Preserve Beauty is more than just a brand. It’s a movement that champions self-expression, diversity, and the belief that everyone deserves to feel radiant. Each product is created with you in mind, bringing a touch of luxury to your daily routine while reminding you that self-care is not a luxury but a necessity.

Together, we’re on a journey to transform the way we think about beauty, confidence, and self-expression. 

Thank you for letting Preserve Beauty be a part of your story—I can’t wait to see where this adventure takes us!